January 1, 2026 – Under the claim “More vitality to life,” the third and final year of EnjoyEvoo kicks off. This three-year project is sponsored by Unaprol, the Italian Olive Consortium, and CAP—Confederação dos Agricultores de Portugal—pursuant to EU Regulation No. 1144/2014 to promote DOP, IGP, and organic certified Extra Virgin Olive Oil in Japan and Taiwan. After two years of activities and a journey dedicated to discovering and learning about European EVO oil, the program is set to enter its final year with a new calendar of initiatives designed to strengthen relationships with consumers and industry professionals, once again placing taste, quality, and Mediterranean culture at the center.

“More vitality to life” encapsulates the message that will guide this final phase of the project: Extra Virgin Olive Oil is not merely an ingredient, but an element capable of adding vitality to everyday life through its taste, quality, and the values of a balanced diet. A cornerstone of the Mediterranean diet, European EVO oil certified as DOP, IGP, and organic combines tradition and modernity, offering a gastronomic experience that can resonate with and enrich the eating habits of Japanese and Taiwanese consumers as well.

Over the past two years, EnjoyEvoo has helped raise awareness of the characteristics of European Extra Virgin Olive Oil, engaging consumers, restaurateurs, professionals, and future food service operators. The third year will continue along this path, with the goal of consolidating the knowledge gained and increasingly transforming it into familiarity, trust, and an everyday part of life.

Once again this year, Japan and Taiwan will host a packed schedule of activities involving various stakeholders and channels: from initiatives and tastings at selected restaurants and retail outlets to seminars and training sessions for industry professionals and students at vocational schools, not to mention informational and educational materials designed to guide consumers in discovering EVO oil and its many culinary applications.

The third and final year thus represents a new opportunity to showcase the identity of European Extra Virgin Olive Oil and strengthen the bond between Mediterranean culture and the Japanese and Taiwanese public through experiences that bring together tradition, gastronomy, quality, and new lifestyles. “More vitality to life” thus becomes the central theme of the project’s final phase, dedicated to vitality, flavor, and sharing, to leave a lasting legacy of the journey undertaken by EnjoyEvoo.

To learn more and stay updated on the Program’s activities, visit the website https://enjoyevoo.eu/ and follow us on Instagram and Facebook.