Tokyo, October 30, 2026 – Introducing younger generations to the culture of extra virgin olive oil by exploring its origins, quality characteristics, and value within the Mediterranean culinary tradition. This is the goal of the seminars organized in Japan as part of EnjoyEvoo, the European project that promotes awareness and the mindful consumption of certified EVO oil. Now in its third and final year, the project continues its international activities under the slogan “More Vitality to Life,” through educational initiatives designed to provide a closer look at one of the flagship products of the European agri-food sector.

Promoted by Unaprol – the Italian Olive Consortium – and CAP – Confederação dos Agricultores de Portugal, and co-funded by the European Union under EU Regulation 1144/2014, EnjoyEvoo offers informational and promotional activities aimed at different audiences, with the goal of highlighting the quality of European extra virgin olive oil and strengthening awareness of it in international markets as well.

From theory to hands-on experience: nearly 80 students attend seminars in Japan

Between October 12 and 25, 2026, the EnjoyEvoo program made stops in Ibaraki Prefecture and Tokyo, engaging nearly 80 students in a series of sessions dedicated to deepening their understanding of extra virgin olive oil culture.

The events took place on October 12 at Sakurazaka Vivace in Ibaraki Prefecture; on October 17 at Piazza Italia in Tokyo; and on October 25 at Bell’Italia, also in the Japanese capital, with two training sessions.

The seminars offered participants the opportunity to gain a deeper understanding of the history and origins of EVO oil, the processes that determine its quality, and the characteristics that define its organoleptic profile. The theoretical exploration was accompanied by guided tasting sessions, designed to foster a direct and informed approach to the product and to help students recognize its sensory characteristics.

This learning experience helped introduce the Japanese public to a food deeply rooted in Mediterranean culture, providing tools to understand its value and appreciate its various qualitative nuances.

The program continues in November: a new seminar in Tokyo

EnjoyEvoo’s educational activities in Japan do not end with the October events. The program will continue in November with a new seminar scheduled at La Mia Italia in Tokyo, where participants will be able to continue their in-depth exploration of European extra virgin olive oil.

This new event will provide another opportunity to deepen knowledge of the product, explore its distinctive characteristics, and promote greater awareness of the quality and features of EVO oil. Through this ongoing series of educational events, EnjoyEvoo aims to strengthen its dialogue with the Japanese public and foster the spread of extra virgin olive oil culture, connecting Mediterranean tradition, food quality, and new opportunities for learning.

For more information on the project and its initiatives, please visit the official website at https://enjoyevoo.eu/ and the Instagram and Facebook pages.