Taiwan, one of the two key markets for the Ecceasia project, is hosting the launch of the third and final year of the three-year programme promoted by Unaprol and CAP and funded by the European Union under Regulation (EU) No 1144/2014, dedicated to promoting high-quality extra virgin olive oil. The new cycle of activities kicks off with a packed calendar of events spanning the catering and retail sectors.

Having explored the link between taste and well-being in recent years, the project concludes its journey with a new key message — “More vitality to life” — which encapsulates the evolution of the narrative: EVO as a daily ingredient capable of bringing energy, balance and quality to contemporary life. The aim of this final phase is to consolidate the results achieved, strengthening knowledge of the product among Taiwanese and Japanese operators and consumers through direct experiences, guided tastings and opportunities for gastronomic exploration.

Catering: EVO oil takes centre stage in experience and culture

The programme involves some of the most renowned Italian and international restaurants in Taipei, Hsinchu and New Taipei, transforming the restaurant into a place of storytelling and discovery.

Among the venues:

• Diamond Tony’s Italian Restaurant 101 — 85F, No. 7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City 110, Taiwan (R.O.C.) (28 March 2026 – 8 April 2026)
• Da Antonio-35 VEGEtable — 35F, No. 7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City 110, Taiwan (R.O.C.) (28 March 2026 – 8 April 2026)
• Da Antonio-Minsheng Store — 1F., No. 178, Sec. 2, Minsheng E. Rd., Zhongshan Dist., Taipei City 104, Taiwan (R.O.C.) (30 March 2026 – 10 April 2026)
• Da Antonio-Neihu Store — 2F., No. 18-A, Xinhu 3rd Rd., Neihu Dist., Taipei City 114, Taiwan (R.O.C.) (30 March 2026 – 10 April 2026)
• Da Antonio-Sui Business Lounge — 1F., No. 187, Jinhua Street, Daan District, Taipei City 106, Taiwan (R.O.C.) (30 March 2026 – 10 April 2026)
• Da Antonio-Hsinchu Store — 22F., No. 8, Ziqiang S. Rd., Zhubei City, Hsinchu County 302, Taiwan (R.O.C.) (1 April 2026 – 12 April 2026)
• Bravo Cafe draft beer bar – Bravo Beer — 1F., No. 273, Sec. 2, Xianmin Blvd, Banqiao District, New Taipei City 220, Taiwan (R.O.C.) (5 April 2026 – 15 April 2026)
• Bravo Cafe draft beer bar – Bravo Wine — B1, No. 477, Linsen North Road, Zhongshan District, Taipei City 104, Taiwan (R.O.C.) (5 April 2026 – 17 April 2026)
• Bravo Cafe draft beer bar – Bravocafe draftbeer — 1F, No. 2-1, Lane 56, Sec. 1, Zhongshan N Rd, Zhongshan District, Taipei City 104, Taiwan (R.O.C.) (5 April 2026 – 17 April 2026)
• Mövenpick Café restaurant — B1, No. 36, Section 1, Zhongxiao West Road, Zhongzheng District, Taipei City 100, Taiwan (R.O.C.) (5 April 2026 – 16 April 2026)
• Cantina del Gio — No. 5, Alley 18, Lane 170, Section 4, Zhongxiao East Road, Da’an District, Taipei City 106, Taiwan (R.O.C.) (11 March 2026 – 2 April 2026)
• Botega del vin — No. 7, Alley 17, Lane 170, Section 4, Zhongxiao East Road, Da’an District, Taipei City 106, Taiwan (R.O.C.) (11 March 2026 – 30 March 2026)

During the promotional events, chefs from the participating restaurants will enhance their dishes with European extra virgin olive oil certified as PDO, PGI and organic, which will take centre stage in the culinary offerings, showcased both raw and in cooking through contemporary and fusion dishes, as well as more traditional ones, demonstrating its versatility and perfect integration with Taiwanese culinary culture.

Not just tastings: each event will be accompanied by talks on the organoleptic profile, origin and nutritional properties of EVO, presented in an accessible yet authoritative manner.

Retail: the story of EVO also unfolds on the shelves

Alongside the catering sector, Ecceasia is strengthening its presence in the retail channel with activities in selected Good Well group outlets, transforming the shopping space into an experience.

Among the locations involved:

• Good Well-Yuan qi Store — B2F, No. 203, Section 2, Dunhua South Road, Da’an District, Taipei City 106, Taiwan (R.O.C.) (24 March 2026 – 12 April 2026)
• Good Well-101 Store — B1F., No. 45, Shifu Rd., Xinyi Dist., Taipei City 110, Taiwan (R.O.C.) (24 March 2026 – 12 April 2026)
• Good Well – SOGO Fuxing Store — B3F, No. 300, Section 3, Zhongxiao East Road, Da’an District, Taipei City 106, Taiwan (R.O.C.) (24 March 2026 – 12 April 2026)
• Good Well-Dayeh Takashimaya Store — B1F., No. 55, Sec. 2, Zhongcheng Rd., Shilin Dist., Taipei City 111, Taiwan (R.O.C.) (28 March 2026 – 16 April 2026)
• Good Well-Chunplace Store — 1F, No. 303, Lequn 3rd Road, Zhongshan District, Taipei City 104, Taiwan (R.O.C.) (28 March 2026 – 16 April 2026)
• Good Well-Arena Store — B1F, No. 767, Bo’ai 2nd Rd., Zuoying Dist., Kaohsiung City 813, Taiwan (R.O.C.) (31 March 2026 – 19 April 2026)
• Good Well-Dale Store — 1F., No. 463, Minzu 1st Rd., Sanmin Dist., Kaohsiung City 807, Taiwan (R.O.C.) (31 March 2026 – 19 April 2026)

Here too, consumers will be able to take part in guided tastings, receive information materials and learn more about the characteristics of European extra virgin olive oil, through direct contact that combines education and discovery.

The decision to use the same venues, both restaurants and retail outlets, is in line with the objective of consolidating a select and ongoing network in the Taiwanese market, strengthening permanent outlets dedicated to the promotion and enhancement of high-quality European agri-food products. Continuity with local partners also allows for the development of an increasingly structured collaboration with operators in the catering and distribution sectors, fostering greater awareness of European excellence and its consistent and authentic promotion across different consumption contexts.

With this third year, Ecceasia completes its journey in Taiwan, consolidating a dialogue built over time between Mediterranean culture and the Asian market. The slogan “More vitality to life” thus becomes the essence of a project that has successfully presented extra virgin olive oil not only as an ingredient, but as a symbol of an authentic, balanced and contemporary lifestyle.

For further information and to stay up to date with all the latest news follow us on social media: Facebook and Instagram.