The initiatives are part of the third year of the project promoted by Unaprol, il Consorzio Olivicolo Italiano and CAP – Confederação dos Agricultores de Portugal with the contribution of the European Union, marking the sixth year of promoting quality EVO oil in Taiwan. With a view to strategic continuity, promoters and beneficiaries have chosen not to interrupt the promotional campaign, avoiding an excessive time gap between the second and third years of activity, with the aim of strengthening and consolidating the message of quality, authenticity and certified origin of the products.

The EnjoyEvoo Project was created with the aim of increasing consumer knowledge and awareness in high-potential non-European markets, such as Japan and Taiwan, which are increasingly attentive to issues related to food safety, traceability and the nutritional value of products. In this context, PDO, PGI and BIO certifications represent a concrete guarantee of origin, quality and compliance with strict production regulations, which are fundamental elements in differentiating European EVO oil in competitive markets that are culturally sensitive to the issue of gastronomic excellence.

Activities will continue in line with the work already underway, aiming to once again involve the same extensive and well-established network of shops and restaurants that played a leading role in previous editions. This is a strategic choice that values relationships built over time and has already proven to guarantee excellent dissemination of the promotional message, confirming the effectiveness of the actions taken and the growing interest of the Taiwanese market in quality extra virgin olive oil.

Further details on the initiatives will be announced in the coming months. To stay up to date with all the latest news and activities of the Project, visit the official website https://enjoyevoo.eu/zh-hant/ and follow the social media channels Facebook and Instagram.