EnjoyEVOO — a three-year initiative co-funded by the European Union and promoted by the Italian Olive Oil Council (Unaprol) and the Portuguese Farmers’ Confederation (CAP) — is expanding its presence in Taiwan through a new consumer-focused activation. Following the success of its restaurant promotion campaign, a series of in-store promotional activities launched on October 20 at selected retail locations, reaffirming the project’s core mission: to promote DOP, IGP, and BIO-certified extra virgin olive oil as an excellent, versatile, and accessible premium product.

The goal is clear — to provide a direct and engaging experience that allows Taiwanese consumers to discover the benefits of this emblematic ingredient of European culinary tradition. In restaurants, extra virgin olive oil is showcased as a key element that enhances flavor; in specialty stores, it becomes an opportunity for deeper understanding and informed selection.

140-Day Promotional Campaign at Good Well Stores

Good Well — a leading Taiwanese chain in the food and health sector — is reinforcing its support for the EnjoyEVOO project and its mission by introducing certified European EVOO across 11 stores in Taipei and Kaohsiung. Visitors can taste certified extra virgin olive oils, receive educational insights, and learn how to recognize and best use certified products, experiencing the perfect blend of traceability, sustainability, and Mediterranean culture.

Full activation schedule:

Taipei

• SOGO Fuxing | Oct 20 – Nov 3

• Anhe Store | Oct 20 – Nov 1

• Takashimaya Daye | Oct 20 – Nov 3

• Tianmu Store | Oct 20 – Nov 3

• Miramar Store | Oct 20 – Nov 1

• Chunfang Store | Oct 20 – Nov 1

• Yuanqi Store | Oct 31 – Nov 10

• Taipei 101 Store | Oct 31 – Nov 10

Kaohsiung

• Eskyland | Oct 31 – Nov 11

• Arena Store | Oct 31 – Nov 10

• Dell Store | Oct 31 – Nov 10

This 140-day campaign will bring Taiwanese consumers closer to the world of premium EVOO — helping them understand its qualities and integrate it into everyday cooking.

As distribution expands, EnjoyEVOO continues its journey of awareness and value creation, bringing this truly distinctive product to an ever-growing audience in Taiwan.

For updates on upcoming activities, follow the campaign on Facebook and Instagram.